Once you’ve put your blood, sweat, and tears into setting up a website, the next step is to optimize it for leads and conversions. This is where Google Search Console comes in! What Is Google Search Console And Why Do You Need It? Previously known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters, website owners and SEO professionals monitor their website performance in Google…

How do you know if the money and time spent on SEO are worth the investment? How do you figure out if your SEO efforts are adding real value and profit to your business? The answer: Google Analytics. Google Analytics is a free digital analytics tool that provides you with valuable data about your website. From conversion metrics to engagement metric insights, there is no shortage of knowledge that can…

From building engagement to driving conversions, organic search is still one of the most powerful ways to drive traffic to your website! By understanding how visitors interact with your site, you’ll be better able to make smart data-based decisions and tailor your website experience to meet your visitors’ expectations. This is where Google Analytics comes in! Google Analytics is a free must-have tool that helps you gain insights into how…

46% of Google searches are local (think: ‘dentist near me’ or ‘best electrician in New York’) What’s more, surveys show that 72% of people who did a local search, visited the store within five miles. Local results appear in several places on Google, such as in Google’s Knowledge Graph, Local Pack, Local Finder, organic rankings, and Google Maps. In fact, not only are local results displayed at the very top in…

So, you want to improve your search engine rankings and drive more visitors to your online business, but don’t know where to start. SEO is constantly evolving since search engines like Google are continually rolling out core algorithm updates to improve user experience. While once SEO meant cheaply bought backlinks and keyword density equations, modern SEO only works when it is part of an integrated and holistic digital marketing strategy.…

The rise of podcasts in 2020 is undeniable! There are over 850,000 active podcasts right now, and 32% of Americans reportedly listen to podcasts at least once a month. What was once a way to promote your name and network with people in the industry has now become a source of profit—and a direct SEO asset! Brands that promote their products and services on podcasts enjoy a 14% rise in…

Ever since Google shifted from being a “search engine” to an “answer engine,” there was a drastic rise in zero-click searches, so much so that more than 50% of Google searches end without a click. It turns out that audiences are moving to different sources for content like YouTube–which has now become the second most accessed website in the world. Thus, one of the ways to secure coveted positions in…

Image search is the silent giant of web searches. Nearly 19% of search queries on Google are image searches, and these numbers will only grow with recent developments in Artificial intelligence (AI) and machine learning (ML). These resources will further enhance the search engine’s ability to understand images rather than just indexing them. Google has revolutionized image search over the years. It ranks images to help users find content behind…

As an SEO analyst, you are supposed to know the ‘why’ of rankings. Customers always come at me with questions like ‘why is our traffic down?’, ‘why did we go from page one to page five?’, ‘why is our website not ranking for our top 10 target keywords?’ and so on. Every time I am faced with such questions, I immediately dive into data and start my quest to find…

To initiate an effective SEO campaign, you need to have the right tools at-hand. It’s a long-term and time-consuming process that’s essential to your business’s success in the competitive digital landscape. You need to dedicate time and effort to your SEO strategy. You’ll need to conduct market research, study your competitors, target industry-specific topics, take care of technical SEO, blog consistently, audit on-page issues, and much more, to scale up…