When changing webpage URLs, or eliminating pages from your website, it’s important to set up redirects so that your site doesn’t become a dead end for both search engine bots and users. Some common types of redirects include: 301, "Moved Permanently"—an SEO-recommended redirect302, "Moved Temporarily"Meta Refresh —while it isn’t a recommended SEO technique, this type of page-level redirect is mostly associated with text stating, “If you are not redirected in five…

Do several pages/posts on your website unintentionally target the same keyword or topic? This may be doing more harm than good to your SEO. What Is Keyword Cannibalization? When multiple pages on your website rank for the same keyword/search query in Google, they eat away at each other’s chances to rank. As a result, when your site gains traction in SERPs, your content ends up competing with itself for the…

At the forefront of a strategic SEO roadmap lies an advanced all-encompassing tool that helps webmasters boost search visibility and SERP ranking — Google Search Console. Formerly known as “Google Webmaster Tools,” Google Search Console (GSC) offers business owners and webmasters a direct insight into how Google sees your website. GSC gives you a thorough analysis of how people interact with your site, the amount of traffic you’re getting, the…

Once you’ve put your blood, sweat, and tears into setting up a website, the next step is to optimize it for leads and conversions. This is where Google Search Console comes in! What Is Google Search Console And Why Do You Need It? Previously known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters, website owners and SEO professionals monitor their website performance in Google…

How do you know if the money and time spent on SEO are worth the investment? How do you figure out if your SEO efforts are adding real value and profit to your business? The answer: Google Analytics. Google Analytics is a free digital analytics tool that provides you with valuable data about your website. From conversion metrics to engagement metric insights, there is no shortage of knowledge that can…

From building engagement to driving conversions, organic search is still one of the most powerful ways to drive traffic to your website! By understanding how visitors interact with your site, you’ll be better able to make smart data-based decisions and tailor your website experience to meet your visitors’ expectations. This is where Google Analytics comes in! Google Analytics is a free must-have tool that helps you gain insights into how…

46% of Google searches are local (think: ‘dentist near me’ or ‘best electrician in New York’) What’s more, surveys show that 72% of people who did a local search, visited the store within five miles. Local results appear in several places on Google, such as in Google’s Knowledge Graph, Local Pack, Local Finder, organic rankings, and Google Maps. In fact, not only are local results displayed at the very top in…

So, you want to improve your search engine rankings and drive more visitors to your online business, but don’t know where to start. SEO is constantly evolving since search engines like Google are continually rolling out core algorithm updates to improve user experience. While once SEO meant cheaply bought backlinks and keyword density equations, modern SEO only works when it is part of an integrated and holistic digital marketing strategy.…

The rise of podcasts in 2020 is undeniable! There are over 850,000 active podcasts right now, and 32% of Americans reportedly listen to podcasts at least once a month. What was once a way to promote your name and network with people in the industry has now become a source of profit—and a direct SEO asset! Brands that promote their products and services on podcasts enjoy a 14% rise in…

Ever since Google shifted from being a “search engine” to an “answer engine,” there was a drastic rise in zero-click searches, so much so that more than 50% of Google searches end without a click. It turns out that audiences are moving to different sources for content like YouTube–which has now become the second most accessed website in the world. Thus, one of the ways to secure coveted positions in…