Despite the surge of zero-click results, a recent study claims that organic search still drives far more traffic to sites compared to other channels like display advertising and social media traffic referrals. It found that organic and paid search is responsible for 68% of all web traffic. What’s more, these numbers are even greater for B2B sites—nearly 78%! The study affirms the continuing value of organic search and shows us…

75% of users don’t scroll past the first page of search results, which means the race to dominate search results still continues. And what’s a great way to put your brand in front of customers? Improving your keyword ranking! Keyword ranking—where your site ranks in search engines for a particular keyword—has a major impact on the amount of web traffic you get, your lead generation and conversion numbers. So the…

Despite Google’s ever-evolving search algorithms, there’s one thing we know for sure: backlinks are and will likely remain one of the most important ranking factors in search results. High-quality, authoritative backlinks signal search engines that others vouch for your content. And if several sites link to the same website, search engines can infer that the content is worth linking to. Plus, backlinks are great at sending traffic to your site—regardless…

What Are Zombie Pages And What To Do With Them? Zombie pages are the living dead pages threatening to eat the brains of your website’s visitors without you noticing. In most cases, these pages exist on your website without your knowledge, get indexed by Google, and serve as clutter bringing down your website’s overall rank. Zombie pages don’t offer any value to your site’s visitors. Most of these pages solely…

Your URL is the first thing the search engines andyour visitors see — and in this case, first impressions count. URLs are the building blocks of a website’s hierarchy; they direct users to their desired destination and pass equity through your domain. Even though URLs aren’t the holy grail of SEO efforts, they’re worth getting right. In this blog post we’ll discuss how you can create SEO-friendly URLs to gain…

A domain is like your virtual moniker; a unique, human-readable address of your site that tells online users who you are where to find you. Domains are made up of three parts: the top-level domain, a domain name, and an optional subdomain. Your domain is the first impression users have of your site. It’s a distinct and crucial feature of your online presence. In fact, your domain is an essential…

When you spend time crafting quality content for your website’s visitors, remember to do the same for search engines — in the form of meta tags. Meta tags are snippets of code that tell search engines and web crawlers what your web page is about and how it should be displayed in search results. Also called ‘metadata’, meta tags don’t appear on the web page itself, but only in the…

No need for me to lay the groundwork for this article. All everyone’s talking about these days is the coronavirus pandemic and the lockdown that’s in place. Let’s talk about the negative aspects of the coronavirus lockdown for SEO professionals and then talk about the opportunities. The Bad Businesses will take a hit (no new customers) As SEO professionals, we want businesses of all types to succeed. Successful businesses mean…

On average, Google processes over 81,000 queries every second. In other words, at any given second, there are tens of thousands of people searching for stuff on Google. Imagine that one of these 80,000 people is a potential customer. That's one potential customer per second, 60 potential customers per minute. Imagine if you start tapping into 10% of this potential traffic. That's six potential customers per minute. And how much…

SEO is all about ranking high for your targeted keywords, so you can get more eyeballs on your brand and more traffic on your website. Most of what we do and say here at RankGenie is about optimizing your website so that it may rank higher on search engine results pages (SERPs). However, we realize that the user journey does not end there, especially for entrepreneurs, startups, and small business…