How to Manage Customer Expectations as an SEO Freelancer
Learning how to manage customer expectations can help you prolong your relationship with your customers and reduce customer turnover. We have already discussed the importance [...]
Learning how to manage customer expectations can help you prolong your relationship with your customers and reduce customer turnover. We have already discussed the importance [...]
Let’s just start this article by answering this question: Should SEO professionals even try to build a presence on LinkedIn?
What is link juice? Link juice (or link equity) is an old yet surprisingly not-yet-obsolete term in SEO. It means the value of a backlink. [...]
What is a brand signal? A brand signal is any kind of sensory input that triggers your memory and makes you think of a brand. [...]
So, you successfully picked your niche, started your SEO gig, and learned how to attract and retain customers. You’ve been doing well for yourself and [...]
For an SEO freelancer, losing a customer is problematic on multiple levels: It means you have to start looking for new customers It hurts your [...]
SEO is critical to get more engagement and conversions. It helps businesses make a mark online. It gives small businesses an edge. It helps you [...]
It has been two years since Google rolled out its quality rater guidelines. The guidelines have been updated frequently since then and contain detailed instructions [...]
When changing webpage URLs, or eliminating pages from your website, it’s important to set up redirects so that your site doesn’t become a dead end [...]
As an SEO analyst, you are supposed to know the ‘why’ of rankings. Customers always come at me with questions like ‘why is our traffic [...]