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Posts by author

Andrew Wilson

7 posts
Andrew Wilson is an SEO analyst at Rank Genie. He has helped the Rank Genie team shape their rank tracker and make it one of the most easy-to-use and SEO friendly tracker out there. When he's not working, he loves to watch movies, listen to podcasts, and plan about launching his own podcast.

The Importance of Brand Signals in SEO

  • Andrew Wilson
  • January 15, 2021
building brand signals
What is a brand signal? A brand signal is any kind of sensory input that triggers your memory and makes you think of a brand. In the brick and mortar…
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How to Scale Your Career as an SEO Freelancer

  • Andrew Wilson
  • January 9, 2021
So, you successfully picked your niche, started your SEO gig, and learned how to attract and retain customers. You’ve been doing well for yourself and are now thinking of scaling…
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How to Set Customer Expectations as an SEO Freelancer

  • Andrew Wilson
  • December 22, 2020
setting customer expectations
For an SEO freelancer, losing a customer is problematic on multiple levels: It means you have to start looking for new customers It hurts your reputation in the Industry It…
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How to Start a Career as an SEO Freelancer

  • Andrew Wilson
  • December 17, 2020
Working as an SEO freelancer
SEO is critical to get more engagement and conversions. It helps businesses make a mark online. It gives small businesses an edge. It helps you get visible. If you’re looking…
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Best Practices to Meet the E-A-T Criteria

  • Andrew Wilson
  • December 12, 2020
It has been two years since Google rolled out its quality rater guidelines. The guidelines have been updated frequently since then and contain detailed instructions for quality raters all around…
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How Do 301 Redirects Work And When To Do Them

  • Andrew Wilson
  • October 10, 2020
301 redirects
When changing webpage URLs, or eliminating pages from your website, it’s important to set up redirects so that your site doesn’t become a dead end for both search engine bots…
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