How to Manage Customer Expectations as an SEO Freelancer
Learning how to manage customer expectations can help you prolong your relationship with your customers and reduce customer turnover. We have already discussed the importance [...]
Using LinkedIn as an SEO Professional
Let’s just start this article by answering this question: Should SEO professionals even try to build a presence on LinkedIn?
Link Juice
What is link juice? Link juice (or link equity) is an old yet surprisingly not-yet-obsolete term in SEO. It means the value of a backlink. [...]
The Importance of Brand Signals in SEO
What is a brand signal? A brand signal is any kind of sensory input that triggers your memory and makes you think of a brand. [...]
How to Scale Your Career as an SEO Freelancer
So, you successfully picked your niche, started your SEO gig, and learned how to attract and retain customers. You’ve been doing well for yourself and [...]
How to Set Customer Expectations as an SEO Freelancer
For an SEO freelancer, losing a customer is problematic on multiple levels: It means you have to start looking for new customers It hurts your [...]
How to Start a Career as an SEO Freelancer
SEO is critical to get more engagement and conversions. It helps businesses make a mark online. It gives small businesses an edge. It helps you [...]
Best Practices to Meet the E-A-T Criteria
It has been two years since Google rolled out its quality rater guidelines. The guidelines have been updated frequently since then and contain detailed instructions [...]
How Do 301 Redirects Work And When To Do Them
When changing webpage URLs, or eliminating pages from your website, it’s important to set up redirects so that your site doesn’t become a dead end [...]
How to Analyze Rank Tracker Data
As an SEO analyst, you are supposed to know the ‘why’ of rankings. Customers always come at me with questions like ‘why is our traffic [...]