Despite the surge of zero-click results, a recent study claims that organic search still drives far more traffic to sites compared to other channels like display advertising and social media traffic referrals. It found that organic and paid search is responsible for 68% of all web traffic.
What’s more, these numbers are even greater for B2B sites—nearly 78%!
The study affirms the continuing value of organic search and shows us that its persistence seems to belie the countless changes in SERPs that have occurred over the years.
The question now is, how do you dominate organic search and increase your chances of driving web traffic to your site?
Right off the bat, getting organic traffic isn’t about PPC advertising and mindless SEO. It requires a long-term strategy that boils down to providing useful and shareable content to your target audience. When you’re consistent with it, you will slowly and gradually see an increase in organic traffic each month.
In this blog post, we’ll explore some tried-and-tested strategic approaches you can use to generate organic traffic:
1. Create Fresh Content Consistently
Blogging is one of the most effective ways to increase organic traffic to your site because it allows you to create a catalog of persona-optimized, helpful content centered on your target market. It allows your readers to learn more about your niche and your offerings than your website.
Here are some ways you can maximize the impact of your content:
- Utilize a cross-channel strategy – incorporate a mix of content to engage, attract, and convert your audience. This means publishing infographics, videos, case studies, guides, thought leadership blogs, etc.
- Animated videos and podcasts are a great investment for an audience that’s looking for easily digestible content.
- Publish well-researched and credible long-form content to promote your image as an expert in your niche.
- Optimize your content for voice search by incorporating keywords with local signals and “near me” phrases.
- Use a keyword rank tracker tool—like Rank Genie—to keep track of keyword performance across different regions and devices.
- Address searcher’s query intent by scanning the top results for targeted keywords.
- Incorporate FAQs to answer queries in a straightforward and comprehensive manner.
- Focus on high-volume, low-competition keywords.
- Write irresistible headlines.
2. Use Internal Linking
Once you’ve built a decent catalog of content, it’s time to use internal links to establish site structure and spread link equity.
A good internal linking strategy allows both users and Google crawl bots to discover more relevant content—and stay on your website for longer!
Here are some good SEO practices:
- Add links to your cornerstone content (the content on your site that most accurately reflects your niche) to increase its visibility in search results.
- Add contextual links to help Google understand your content better.
- Add a related post section.
- Add links to popular and recent posts.
3. Start Guest Blogging
Guest blogging is a win-win situation for both the website owner—who wants to improve ranking in search—and the author—who wants to reach out to a larger audience.
The benefits include:
- A boost in referral traffic
- An opportunity to earn more backlinks, which is a big win in terms of search quality
- Boosts brand awareness
- Expands your network
- Stimulates social media shares
Here’s a success story of how a contributor used guest posting to turn his freelance writing into a full-time income!
4. Promote Content In Online Communities
Seek out places where your target audience hangs out most of the time—AKA online communities. Studies show that 63% of online communities empower members to interact with the content found at these platforms, leading to high rates of engagement.
You can find these communities at:
and in Facebook groups and online forums.
The objective here isn’t to join Facebook groups and spam the heck out of them with promotional posts—that’s a quick way to get booted and banned!
Instead, here’s what you need to do to make the most of online communities:
- Remain active in the group by asking questions/providing solutions
- Make yourself heard in the comments section.
- Establish yourself as a trustworthy contributor by posting valuable content that sparks discussions—and isn’t overly promotional
- Build a relationship with the admin to expand your network
Some tips for a good answer: provide value, include images (if the moderator allows it), and engage the readers with a story.
5. Get Active on Social Media
With more and more people taking to social media—an estimated 2.95 billion people—to research and sound off on brands, social media is a gold mine of unlocked potential to grab your consumers’ attention.
Got a Twitter account? Promote your content with relevant hashtags and join in on group discussions. Encourage your customers to provide feedback and engage with them in real-time to respond to their queries. Boost company visibility by posting regularly on LinkedIn and Instagram, and send referral traffic to your site.
It’s important to mention here that social media popularity isn’t a direct Google ranking factor; it’s a correlation, not causation.
Nonetheless, with a strategic social media strategy, you can:
- Gain traction with popular posts and attract links from other websites
- Build an audience quickly in a competitive marketplace, which increases the likelihood of improved click-through rates
- Use platforms like YouTube to promote content and potentially rank organically on SERPs.
Here’s a good example of how a company used a good content creation and promotion strategy to achieve over 130,000 Facebook shares and consequently, rise in search ranking for competitive keyword phrases.
6. Target Long-Tail Keyword Variations
There’s a reason why using long-tail keywords is so commonly discussed: it works!
Once you have your popular keywords and high user-intent keywords covered, it’s time to target long-tail keywords. They contain 3–4 words and offer a striking balance between low competition, high traffic potential, and high business value.
What’s more, with the rise of voice searches, long-tail keywords account for more web searches than ever! This means that if you’re not targeting them as part of your SEO and paid search efforts, you’re likely missing out on a large chunk of organic traffic.
Additionally, targeting long-tail keywords is a great way to dominate featured snippets, and the “People Also Ask” section in search results. Optimize these keywords for local SEO to drive users to both your online and brick-and-mortar store.
7. Utilize Email Marketing
When focusing on content marketing, don’t forget about traditional outreach methods like email marketing. A well-crafted email can lead to significant upticks in web traffic!
However, instead of spamming people, create a lead magnet, and build a sales funnel around it to come up with a list of potential buyers that you can eventually market your offers to.
Don’t be shy to couple your email marketing strategy with your video promotion efforts. Studies show that emails that incorporated the word “video” in their subject lines increased click-through rates by nearly 65%.
Moreover, don’t overlook the impact of word-of-mouth marketing, especially in relation to consumers who are already enjoying your offerings. A friendly email reminder about a new product or service can boost traffic too.
8. Focus On User Experience
At its core, Google aims to deliver great user experiences, so it only makes sense that it prioritizes sites that partners good SEO with optimal user experience.
Here’s a brief checklist that you must follow:
- Align the content creation process with user intent
- Improve page speed. In fact, speed is a known ranking factor for mobile devices.
- Ensure your site has a mobile-oriented structure and responsive design
- Make sure your site has an easy-to-follow navigation structure
- Incorporate user signals like a click-to-call feature or an option to leave five-star reviews to improve engagement
9. Use Quantitative Metrics to Optimize Results—With Help from Rank Genie
Since SEO is a long-term strategy, it’s important that you keep track of your SEO efforts and fine-tune them based on definite metrics.
We recommend using a website audit tool—like Rank Genie—to get actionable insights into the areas on your website that need extra attention.
The Rank Genie bots crawl your site to analyze on-page SEO elements like your internal and external links, sitemap, metadata and descriptions, domain elements, and more. Upon the audit completion, it presents you with a detailed website audit report of what works and what doesn’t, allowing you to take action right away!
Furthermore, Rank Genie comes with an in-built backlink tracker and a link opportunities finder that allows you to further fine-tune your content.Sign up for a free trial today and dominate organic search results with an SEO tool that fits your budget and needs!