Despite Google’s ever-evolving search algorithms, there’s one thing we know for sure: backlinks are and will likely remain one of the most important ranking factors in search results.
High-quality, authoritative backlinks signal search engines that others vouch for your content. And if several sites link to the same website, search engines can infer that the content is worth linking to. Plus, backlinks are great at sending traffic to your site—regardless of being ‘dofollow’ or ‘nofollow.’
In a nutshell, backlinks improve your chances of ranking high in search results.
However, it’s not all black and white. All links aren’t created equal; there are good and bad links.
There are some scenarios where backlinks can hurt your SEO, or worse, get your website penalized!
If the website you’ve received a backlink from is low domain authority, then that backlink isn’t very helpful. Similarly, paid links, links that violate Google’s Webmaster Guidelines, links in spam comments, and links from penalized domains and links farms are all toxic and can negatively impact your website’s performance.
When search engines look at backlinks, here are three essential aspects they’re looking for:
number of backlinks a site or web page gets.
Search engine algorithms look at how many backlinks you’ve gotten over time and whether or not they’re genuine and editorially earned.
As the former Head of Web Spam at Google, Matt Cutts said, “link building is sweat plus creativity.” This means that acquisition of backlinks should be as natural as possible, and that you need put in extra effort to make sure that they are.
- How relevant and relatable the content is to the website that’s linking to it.
- Lastly, they look at the linking site’s domain authority to determine the quality of the backlink. So, if you want to improve your ranking in search results, you would want a high-authority platform, like Forbes, to point to your site.
The question now is how do you control the links pointing to your site? How do you assess your backlinks to make sure they aren’t hurting your SEO?
The answer: with a backlink checker tool! A good backlink analyzer tool does a lot more than simply help you keep a keen eye on your backlinks. In this blog post, we’ll discuss how you can make the most of a backlink checker and combine it with other powerful SEO monitoring functions to maximize your content’s potential.
The Role Of A Backlink Checker In Your SEO Success
Right off the bat, analyzing backlinks manually can be a time-consuming process. A backlink checker is a valuable SEO tool since it automates the backlink monitoring process and keeps you up-to-date with both good and bad backlinks that can impact your site’s performance.
We have a backlink tracker for you that analyzes the naturalness of linking pages and gives you a clear idea of whether or not you’re on the right track: RankGenie.
With RankGenie backing up your link building strategy, you can:
Monitor Your Backlink Profile with an In-Depth Backlink Analysis
With RankGenie, you get a dashboard filled with stats that act a summary of your site’s backlink history. It presents you with key SEO metrics like source page URL, total links, website type, page authority, domain authority, and spam score, so that you can examine each backlink and ensure that they’re good quality.
RankGenie’s backlink checker tool comes with exclusive access rights and timely alerts that immediately notify you should any poor-quality web pages link to you.
Identify Link Building Opportunities
Since you can monitor which web pages on your site are attracting the most positive backlinks, you get a better idea of which content is resonating with your audience—the “link magnets.”
You can thereby tweak your content creation strategy to attract more traffic and tip the scales your way.
Identify High Quality Links
By tracking the domain authority and spam scores of the sites linking to you, you can steer clear of any links that look suspicious and make sure only high profile and reputable sites link to you.
Filter Out the Results
With RankGenie, you can filter the backlink results based on their type to make sure the linking domains meet your specific criteria. Plus, this will come in handy when you want to keep a close eye on newly acquired backlinks.
Use a Backlink Checker Tool to Monitor Your SEO Progress
Tracking backlinks is an important piece in a complex SEO puzzle.
Here’s how a backlink checker can help you keep track of your SEO campaign:
- Analyze if the new backlinks are contributing to greater traffic and revenue
- Compare the progress of your backlink profile over weeks and months to build a complete picture of your optimization growth
- Determine how well you’re resonating with your intended audience and addressing their pain points
- Web pages that attract more backlinks give you an idea of what works and what doesn’t
- Allows you make proactive decisions, preventing your site from a negative SEO attack
- Helps you determine how and where to best spend your money and resources
- Gives you access to a detailed link profile, allowing you to set realistic goals
Combine the Power of a Backlink Tracker with SEO monitoring capabilities to Improve Your Bottomline
RankGenie isn’t merely a backlink analyzer; it’s an all-encompassing DIY SEO tool that offers keyword rank tracking, in-depth website SEO audit and backlink analysis all in one platform so that you can knock curveballs out of the park and get your site to rank higher on SERPs!
Sign up for a free trial today! We recommend our $25 monthly subscription to get started.