• How to Analyze Rank Tracker Data
    How to Analyze Rank Tracker Data

    As an SEO analyst, you are supposed to know the ‘why’ of rankings. Customers always come at me with questions like ‘why is our traffic down?’, ‘why did we go from page one to page five?’, ‘why is our website not ranking for our top 10 target keywords?’ and so on. Every time I am faced with such questions, I immediately dive into data and start my quest to find…

  • How Much Time Should You Dedicate To SEO Activities Every Month
    How Much Time Should You Dedicate To SEO Activities Every Month

    To initiate an effective SEO campaign, you need to have the right tools at-hand. It’s a long-term and time-consuming process that’s essential to your business’s success in the competitive digital landscape. You need to dedicate time and effort to your SEO strategy. You’ll need to conduct market research, study your competitors, target industry-specific topics, take care of technical SEO, blog consistently, audit on-page issues, and much more, to scale up…

  • How to Create an SEO Roadmap for Your Website
    How to Create an SEO Roadmap for Your Website

    Search engine optimization is a journey; and all successful journeys need planning. An SEO roadmap is a blueprint or a strategic document that sets out a series of SEO tasks to be performed with the objective of maximizing your site’s visibility on search engines. Not only does an SEO roadmap allow you to eliminate errors, track goals, and scale successfully, but it is also a great client deliverable that lays…

  • How to Get Organic Traffic on Your Website
    How to Get Organic Traffic on Your Website

    Despite the surge of zero-click results, a recent study claims that organic search still drives far more traffic to sites compared to other channels like display advertising and social media traffic referrals. It found that organic and paid search is responsible for 68% of all web traffic. What’s more, these numbers are even greater for B2B sites—nearly 78%! The study affirms the continuing value of organic search and shows us…

  • How to Use a Keyword Rank Tracker to Improve Your Rankings
    How to Use a Keyword Rank Tracker to Improve Your Rankings

    75% of users don’t scroll past the first page of search results, which means the race to dominate search results still continues. And what’s a great way to put your brand in front of customers? Improving your keyword ranking! Keyword ranking—where your site ranks in search engines for a particular keyword—has a major impact on the amount of web traffic you get, your lead generation and conversion numbers. So the…

  • How to Use a Backlink Checker to Improve Your Rankings
    How to Use a Backlink Checker to Improve Your Rankings

    Despite Google’s ever-evolving search algorithms, there’s one thing we know for sure: backlinks are and will likely remain one of the most important ranking factors in search results. High-quality, authoritative backlinks signal search engines that others vouch for your content. And if several sites link to the same website, search engines can infer that the content is worth linking to. Plus, backlinks are great at sending traffic to your site—regardless…

  • What Are Zombie Pages And What To Do With Them?
    What Are Zombie Pages And What To Do With Them?

    What Are Zombie Pages And What To Do With Them? Zombie pages are the living dead pages threatening to eat the brains of your website’s visitors without you noticing. In most cases, these pages exist on your website without your knowledge, get indexed by Google, and serve as clutter bringing down your website’s overall rank. Zombie pages don’t offer any value to your site’s visitors. Most of these pages solely…

  • URLs and Their Impact on SEO
    URLs and Their Impact on SEO

    Your URL is the first thing the search engines andyour visitors see — and in this case, first impressions count. URLs are the building blocks of a website’s hierarchy; they direct users to their desired destination and pass equity through your domain. Even though URLs aren’t the holy grail of SEO efforts, they’re worth getting right. In this blog post we’ll discuss how you can create SEO-friendly URLs to gain…

  • 7 Domain Elements You Should Know About
    7 Domain Elements You Should Know About

    A domain is like your virtual moniker; a unique, human-readable address of your site that tells online users who you are where to find you. Domains are made up of three parts: the top-level domain, a domain name, and an optional subdomain. Your domain is the first impression users have of your site. It’s a distinct and crucial feature of your online presence. In fact, your domain is an essential…

  • Everything You Need To Know About Meta Tags
    Everything You Need To Know About Meta Tags

    When you spend time crafting quality content for your website’s visitors, remember to do the same for search engines — in the form of meta tags. Meta tags are snippets of code that tell search engines and web crawlers what your web page is about and how it should be displayed in search results. Also called ‘metadata’, meta tags don’t appear on the web page itself, but only in the…