• Top Challenges for SEO Professionals During the Coronavirus Lockdown
    Top Challenges for SEO Professionals During the Coronavirus Lockdown

    No need for me to lay the groundwork for this article. All everyone’s talking about these days is the coronavirus pandemic and the lockdown that’s in place. Let’s talk about the negative aspects of the coronavirus lockdown for SEO professionals and then talk about the opportunities. The Bad Businesses will take a hit (no new customers) As SEO professionals, we want businesses of all types to succeed. Successful businesses mean…

  • Why Is SEO Important For Startups And Small Businesses?
    Why Is SEO Important For Startups And Small Businesses?

    On average, Google processes over 81,000 queries every second. In other words, at any given second, there are tens of thousands of people searching for stuff on Google. Imagine that one of these 80,000 people is a potential customer. That's one potential customer per second, 60 potential customers per minute. Imagine if you start tapping into 10% of this potential traffic. That's six potential customers per minute. And how much…

  • You Have Organic Traffic On Your Website, But What Are You Doing With It?
    You Have Organic Traffic On Your Website, But What Are You Doing With It?

    SEO is all about ranking high for your targeted keywords, so you can get more eyeballs on your brand and more traffic on your website. Most of what we do and say here at RankGenie is about optimizing your website so that it may rank higher on search engine results pages (SERPs). However, we realize that the user journey does not end there, especially for entrepreneurs, startups, and small business…

  • What Is Technical SEO?
    What Is Technical SEO?

    Wish to dominate the SERPs and enjoy better conversion rates? Then it’s time to get technical. Search engines give preference to web pages that display certain technical characteristics, such as a responsive design, fast loading time, or a secure connection. Technical SEO refers to improving the technical aspects of your website with the objective ofimproving search visibility. Optimizing your site for indexing and crawlability are the pillars of technical optimization.…

  • How to Create Content for Your Website
    How to Create Content for Your Website

    According to Internet Live Stats, there are roughly 1.7 billion websites in existence today with more than 3.5 billion Google search queries every day (and counting). On top of that, your website has less than 15 seconds to capture a user’s interest. So, how do you engage your audience in this ever-exploding digital universe? The answer: captivating content. Quality website content is the key to beating these statistics. Engaging, yet…

  • Everything You Need To Know About Offsite SEO
    Everything You Need To Know About Offsite SEO

    Struggling to improve Search rankings despite pouring your heart and soul into content optimization? Your off-site SEO—or the lack thereof—might be the culprit. While Google keeps its search ranking algorithms a secret, it has confirmed that it uses approximately 200 ranking signals when determining organic search page rankings. These include tons of on-page factors and off-page factors, domain-related specifications and numerous technical SEO factors. Needless to say, the factors that…

  • Everything You Need To Know About Onsite SEO
    Everything You Need To Know About Onsite SEO

    Over the past few years, the pace at which Google updates and tweaks its search algorithms has accelerated dramatically. While it made 3,200 changes in search engine algorithm in 2018 alone, 2019 saw a number of publicly disclosed core updates, including its introduction of the BERT algorithm—touted as one of Google’s biggest changes in Search. BERT is intended to impact 1 in 10 search queries, enabling Google to produce more…

  • What is SEO?
    What is SEO?

    A whopping 75% of users don’t scroll past the first page of search results. If your SEO strategy isn’t on point, you’re most likely missing out on a significant amount of traffic. Plus, for small businesses with limited budgets, organic traffic makes a world of difference, especially when competing against bigger names in their industries. Before we discuss how SEO works, let’s go over the basics: What is SEO? All…

  • What Impact Do External Links Have On Your Rankings?
    What Impact Do External Links Have On Your Rankings?

    External links are links on your website that lead to other websites. Adding links to credible and trustworthy domains improves the credibility of your site and provides users with additional relevant information. On the surface, it may seem like you don't get anything out of giving links to other websites, but there's a lot more to external links than meets the eye. https://www.youtube.com/watch?v=UGeY3FNmon4 5 Reasons to Use External Links Importance…

  • What Impact Do Internal Links Have On Your Rankings
    What Impact Do Internal Links Have On Your Rankings

    Before your content can rank on search engines, it needs links. Google, as well as users need to find your pages and posts on the web—and that’s where internal linking comes in! If SEO is a house, strategic internal linking is the framework of that house. It provides flow of traffic, facilitates improved navigation and makes content more rich and intuitive. In fact, internal linking is critical to link building success,…