• Everything You Need To Know About Offsite SEO
    Everything You Need To Know About Offsite SEO

    Struggling to improve Search rankings despite pouring your heart and soul into content optimization? Your off-site SEO—or the lack thereof—might be the culprit. While Google keeps its search ranking algorithms a secret, it has confirmed that it uses approximately 200 ranking signals when determining organic search page rankings. These include tons of on-page factors and off-page factors, domain-related specifications and numerous technical SEO factors. Needless to say, the factors that…

  • Everything You Need To Know About Onsite SEO
    Everything You Need To Know About Onsite SEO

    Over the past few years, the pace at which Google updates and tweaks its search algorithms has accelerated dramatically. While it made 3,200 changes in search engine algorithm in 2018 alone, 2019 saw a number of publicly disclosed core updates, including its introduction of the BERT algorithm—touted as one of Google’s biggest changes in Search. BERT is intended to impact 1 in 10 search queries, enabling Google to produce more…

  • What is SEO?
    What is SEO?

    A whopping 75% of users don’t scroll past the first page of search results. If your SEO strategy isn’t on point, you’re most likely missing out on a significant amount of traffic. Plus, for small businesses with limited budgets, organic traffic makes a world of difference, especially when competing against bigger names in their industries. Before we discuss how SEO works, let’s go over the basics: What is SEO? All…

  • What Impact Do External Links Have On Your Rankings?
    What Impact Do External Links Have On Your Rankings?

    External links are links on your website that lead to other websites. Adding links to credible and trustworthy domains improves the credibility of your site and provides users with additional relevant information. On the surface, it may seem like you don't get anything out of giving links to other websites, but there's a lot more to external links than meets the eye. https://www.youtube.com/watch?v=UGeY3FNmon4 5 Reasons to Use External Links Importance…

  • What Impact Do Internal Links Have On Your Rankings
    What Impact Do Internal Links Have On Your Rankings

    Before your content can rank on search engines, it needs links. Google, as well as users need to find your pages and posts on the web—and that’s where internal linking comes in! If SEO is a house, strategic internal linking is the framework of that house. It provides flow of traffic, facilitates improved navigation and makes content more rich and intuitive. In fact, internal linking is critical to link building success,…

  • What is SEO?
    What is SEO?

    All major search engines like Google, Yahoo and Bing have primary search results where content on the internet is shown and ranked based on the its relevance to the user’s queries. Search engine optimization (SEO) is the process for driving traffic to your website through organic search engine results. This is done by optimizing your site’s web content in a way that it’s readily discovered by the search engine’s organic…