The backlink profile of a website can make or break it from an SEO point of view. When working on a new website, SEOs like to tap into the link profiles of competitors and start building links from the same websites. When working on a website that has a pre-existing link profile, SEOs like to do a complete audit and disavow links that do not make the cut. A quick check can also help you see if you got that link you wanted, as well as see if you lost any links. In short, every SEO needs access to a tool that helps them keep track of their own link profile as well as that of the competitors, and Rank Genie is one such tool.